Oct. 9th, 2003

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Sigh. JC's performance on Wade's show is doing nothing to dispell my growing impression that Jive has bailed on the album. Those who doubt, might consider the drop in level of label support indicated in going from a high profile debut on the VMAs to a minor talent show.

It's particularly painful when it's the same weekend that Justin's doing SNL, in what was very likely originally JC's slot. Note this is *not* an indictment of Justin -- he's not JC's manager, he's not JC's agent. Justin's career is Justin's job, JC's career is JC's job, and expecting Justin to fix JC's career or hold back on his own is just off the reservation.

However, I think that on the other side, people are also in serious denial if they don't think that what Jive does with Justin affects JC. SNL is the most obvious case of resources being reassigned from JC to Justin -- it's highly unlikely that SNL gave Jive three slots this fall, Britney almost surely already had a slot, odds are very good that Jive swapped Justin in -- but I doubt it's the only one. Whether the decision to yank the single and album came first and reassignment of resources after, or if the album was yanked to reassign resources, I doubt anyone (aside from possibly majafigga, and she's not been saying) knows. But it's still very painful to see.

I've also been trying to figure out *why* Jive has assigned so many resources to Justin. Justified is down in the 70s on the album chart, Senorita is sliding off the hot 100 and I'm Lovin' It never was there; they can't expect to get much more money out of this album. Why the big push of tv appearances, music specials, award show performances, et al? Even if they had made the decision to yank support from JC for reasons internal to the that album, why not assign the resources to one of their other new releases? My personal speculative guess is that Justin told them a month or two ago to expect a another album next year, and so they are trying to keep his profile high in preparation for a spring single.

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December 2004

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